Paid Search 101 rap

This time he raps about the basic steps of starting a PPC (Pay-Per-Click) campaign. lyrics: you want to start SEM well heres what to dofocus on a product and find a niche tooyou want to get the listingI'll give you some assistingSEo & SEM, they are coexistingto cover all the basesyou must have patienceresearch all your keywords and your phrasesthey all sound good but they may not be a factorseveral ways to check and I prefer word trackervery vague phrases should get deniedlongtail keyphrases are more qualifiedcheck the cpc, that's the cost per clickmake a judgement call, is is worth that hitif it is then keep itif its not then delete itstay within your budget, that's not a big secrettrack your results, reporting is criticaland set your goals right be Google analyticalGoogle Adwords and Yahoo Search Marketingif your business local make sure you geo targetingthe user only clicks on what sounds bestmake sure you use very descriptive ad textits a must that you use correct landing pagesif they see what they want, they easily persuadedwhen they convert that's a win winwhen your site is bookmarked they'll come back againcpc will go, ctr will skyrocketroi will get better, that's more money in your pocketand if you smart, you'll invest in more phrasesbut that's up to you, I'm just giving you the basicsyou got it then fine, if you don't hit rewindlisten closely and play it back 1 more timethat's just the start anymore might costI have to deal with my boss if I tell you the secret saucelike using paid search to enhance seoand revolving ad text is the way touh oh, I gotta go, that's too much for you to knowbut if you want more, wait for the next video

Channel: Howto & Style
Uploaded: November 30, 1999 at 12:00 am
Author: m0serious

Length: 02:11
Rating: 4.8101697
Views: 89561

Tags: poplabs  poeticprophet  paidsearch  ppc  sem  seo  chuck  seorapper  

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